Pinterest is the fastest growing image site on the internet. It is far more than just a picture trading site though. It's a way for you to communicate your business in a visual way. This will allow you to present your brand in a new and fresh way that potential customers can relate to. Before you get started though, use these tips to save you time and create a presence that will help you get the results you want.
#1: Pin share-worthy photographs
Enticing photographs are the key for successful Pinterest SEO strategy. The photographs you use should clearly spell out your brand's quality. "Would I re-pin the same photograph if it was posted by someone else?" This is the thought you must have while choosing pictures to pin.
#2: Describe your business with keywords
Those 200 characters of description that you give about your business have a huge potential to help you rank better. Use relevant keywords and describe your business and services. Search engines do index the About page and your good content can help you stand out.
#3: Use hashtags in your posts
Like any other social networking site, using hashtags in your Pinterest posts will make the posts visible to a larger audience. Users search for pictures that come under a specific category and with hashtags you determine the category in which your posts should belong to.
#4: Keyword-rich description
Yes, this matters on Pinterest too. By giving key-word rich description, your pins will be easily found by your prospective customers and clients. If we are to compare the advantages of description with that of hashtags, it would stand a step ahead of the latter, as creating good phrases with keywords will increase the share-ability of the pictures.
#5: Use website links
This is something that must never be overlooked. Your Pinterest profile MUST have your website URL. If you are confident about the quality of the pictures pinned, you can give your URL in the description about the picture. Inbound links are one of the criteria with which Google ranks websites. By posting captivating content with links in caption and description, your link gets shared between Pinterest users and thus it enhances your website's ranking.
#6: Pin it button on the website
Giving a Pin it button on your website will help you in increasing the awareness about your product. The satisfied users will be able to spread the word about your products via Pinterest and you will improve the interactivity of your website.
#7: Effective alt tags for your images
Brilliant Alt tags with the most effective keywords are as important as the description. Without alt tags your SEO strategy would be incomplete.
The Pinterest source page gives you an insight into which of your Pinterest contents are re-pinned by others. Make use of all the above mentioned tips and add value to your SEO campaign. If you find it difficult to carry out the campaign in-house, you can always approach a consultantcy, such as The Flint Center, to do the job for you. The Flint Center can handle all of your digital marketing with services integrating social media and SEO.
Pinterest is, in many ways, a unique social network. It brings together people who have a common interest but it doesn't facilitate blogging, micro blogging or extensive social network profiles. There is a simple mode of communication among the users through images. You get to put up an album, share contents or images through pin boards and you get to attract followers, re-pins and endorsements.
Using Pinterest is much simpler than what you may have to indulge in on other social networks. It is also more effective due to its simplicity. Uploading images that can be catchy, convincing and have the ability to arouse one's curiosity can go a long way to promote anything. Since the mode of communication is only images or photos, there is no scope for a lot of blurb or fluff. No user can upload endless textual content. As a result, the place is neat, people like the tidy presentations and as an affiliate marketer, one gets to showcase his or her products or propositions without much hassle.
Using Pinterest is very simple. Before you strategize your approach, you should determine your objective. Would you want more affiliates or would you want to link Pinterest posts with that on other networks to have a larger presence? Are you looking for more endorsements to showcase on your profile or you want to get more sales?
Each of these objectives will define the kind of strategy you would have. If you are simply looking at integrating many social networks which is why you would use Pinterest, then you need not worry about your outreach on this photo sharing platform. If you want to have more followers or endorsements then you must target the audience on this social network and impress them so they start to follow you. If you are looking at getting more affiliates or sales of your products then your approach should be a promotional one, targeting the users purely as customers or prospective clients instead of social network users.
If you want to go deeper and really unlock the potential of Pinterest as a marketing platform, I am co-author of an indepth training on the subject--Pinterest Marketing Excellence.
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