ADVERTISING > AUTORESPONDERS

What is an Autoresponder?

by Jerry Iannucci

In recent years autoresponders have become even more powerful by including ways to create “triggers” that send emails when specific conditions are met. For example, they can be used to wish someone a happy birthday, cross-sell when someone buys a specific product, or reconnect with customers who have been inactive for a while.

Most autoresponders work the same way. This guide was created to be used with any of the most popular commercial autoresponder services on the market. If you already have an autoresponder I suggest reading any of the tutorials and watching any videos that came with it to help you understand how all of the features work.

Don't forget that the emails you generate with your autoresponder are yours for life! Make sure your list is safe by joining an autoresponder with a good reputation that is going to be around for a long time.

Introduction to List Building

There are countless ways people can use list building to their benefit. Online stores can email their customers to let them know about a sale they are having, bloggers can email their subscribers to let them know about a new article they have posted, and musicians can email their fans to let them know the next time they are playing a gig in their town.

In this guide, we are going to be talking about using list building as a way to make money working from home selling your own or affiliate products and services.

There are thousands of people coming online every day looking for ways to make money on the Internet. They often find themselves with a website to promote but no real knowledge of how to convert that traffic into real money. Just having a website and some traffic isn't enough.

You need a way to capture the contact information of the people visiting your website so that you can follow up with them at a later time.

That's where list building comes in.

By offering your visitors the ability to opt-in to your email list you open the door to far more opportunities than you could ever have promoting a static website.

Let's say for example that you already have a great business opportunity that you want to promote. The company gave you an affiliate link and told you to get out there and promote it with everybody else. You start placing some ads and getting some traffic... but nobody seems to want what you are selling.

With list building, you put that affiliate link in your back pocket and instead promote a squeeze page that offers a free ebook or report that your target audience would want to have. The only way for them to receive your free report is to opt-in to your mailing list by submitting their email address to your squeeze page.

When this happens their contact information is automatically sent to your autoresponder which then begins sending out a series of pre-written emails to them. These emails can be used to let your subscribers learn more about you and your business before you send them a personal recommendation for the business opportunity you were wanting to promote (the one in your back pocket).

Trust is very important!

Having a personal relationship with your list subscribers is the quickest way to build trust which gives you a huge advantage over the people who are still out there trying to promote their generic affiliate pages to strangers.

Let's say you do all of this and they’re still not interested in what you're selling.

Now that you have this relationship with your list subscribers you are not just limited to promoting that one thing. You can now find out what they are interested in and make recommendations to them based on their needs.

One subscriber to your list can turn into multiple sales for you over time. It may sound like a roundabout way of promoting a website but it works and it is the reason that so many businesses are using list building to generate huge profits every day.

Now that you know some of the benefits of using your autoresponder to build a list let's start getting into some of the details of the things you will need to do it.

The first thing you are going to need is something that you can offer to people in exchange for them subscribing to your list. You can start with a free report or an e-course that you can deliver to them via email which would be of interest to the type of people you are trying to attract.

When choosing an offer make sure it is relevant to your target audience. If you are selling a video training course that teaches people how to make money with Twitter you might want to give away a free report about marketing through social media. You probably wouldn't want to offer them something about search engine optimization because even though it's Internet marketing related it doesn't directly relate to your main product.

The easiest way to come up with a free offer is to find a free ebook or report which includes giveaway rights. This saves you the trouble of creating your product from scratch and it means you can get started building your list much sooner.

Using someone else's product as your free offer is fine but if you want to build credibility with your subscribers you will eventually want to create a product of your own.

Creating own product isn't as difficult as it sounds. All you need is a decent word processor such as Microsoft Word or Open Office Writer and something to write about. Both of these programs can export anything you write into a pdf file which is the format that most ebooks are distributed in.

When choosing a topic to write about try and keep your target audience in mind. You are going to want to choose a topic that is interesting to you and will be popular with other people. A report that promises to solve some kind of problem that the reader is having is usually a good place to start.

Spend a few hours researching your topic on Google. You don't need to become an expert on the subject but the more you learn the easier it will be to create a report that people will want to read.

If you don't want to create a new product from scratch you can also buy some PLR products to give yourself a head start. Private Label Rights (PLR) are reports and ebooks that you can rewrite and call your own. PLR products are often sold to hundreds of people so it might take some effort to make them truly unique but it's a lot easier than starting from scratch.

You can find fresh quality PLR ebooks and reports that often include ebook graphics and pre-made squeeze pages at ThePLRStore.com.

If writing isn't your thing you can also hire someone to write for you. Sites like Upwork and Freelancer are filled with hundreds of people who are willing to create your product for you at a very fair price.

Another trick to creating a unique offer is to interview someone who is an expert in their field. Most people would be happy to let you interview them if it helps to give them or their business more exposure.

You're not limited to just ebooks. You can do audio products and video too. You can spend 20 minutes in front of a microphone and have your very own unique product with very little effort.

You don't need to be an expert to create an audio/video product either. Just talk about your personal experiences on a specific topic. Your subscribers will appreciate the fact that you are just a normal person and find it easier to learn this way. It will also help people get to know you a little bit better which will benefit you later on when they are on your list and start receiving your emails.

Whatever offers you come up with always put your unique stamp on it. It will help you down the road when your subscribers start relating your products to you and start to see you as an expert whose list they want to be on.

If you are giving away a downloadable product you are going to need a way to deliver it to your subscribers. Most people don't like to receive giant email attachments so it's always better to send subscribers to your website where they can download their gift.

A simple webpage page with a link to your free download is the easiest way to do this. You can even take this opportunity to add an upsell offer or other complimentary ads to earn some quick cash from your free offer. You can see a sample download page here.

NEXT: 

17 Ways to Use Your Autoresponder to Get More Traffic & Sales

Tags:  Advertising, Autoresponder, Email, Lists

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